E.D.R.A. SRL

From the tradition of Italian and Neapolitan cuisine, “Fantasia Napoletana” comes as the idea to bring back the flavours and fragrances of typical dishes on Italian tables. Innovation, quality, tradition of flavours are all enclosed in a very simple idea: to combine the creativity, renowned for
the art of always inventing something new, and traditional flavours.

Fantasia Napoletana is the brand of Edra Srl, an Italian family-owned company, which since 1992 has been the reference point for rediscovery of the flavors and aromas of the past with innovation.

For more than 30 years we have won the trust of our consumers, who reward us every day by choosing the quality of Fantasia Napoletana products to flavor their dishes with ingredients rich in flavor and tradition.The E.D.R.A. Srl was founded in 1992 by partners of Neapolitan origin who transformed their passion for good food into an entrepreneurial idea.

The attention to the creation of increasingly tasty and refined dishes and the difficulty of finding the right ingredients on the market led the members to embark on a journey in search of the best spices and herbs. Local culture, quality and authenticity were the cornerstones of the research that led to the creation of a wide range of spices and aromatic herbs. All products are carefully selected, analyzed and packaged in the laboratory located in the province of Naples, with attention to every single detail and continuous quality accompany all stages of processing.
A few years later, the innovative spirit of the members and the continuous search for new products to present to the market, give rise to a new intuition: in a context where people now have less and less time to devote to long culinary preparations, we realize that a quick solution is needed to prepare tasty and genuine dishes, thus the "Mix for pasta" is born, a product that soon becomes the ideal "dinner saver" for many families, a mixture of dehydrated vegetables, spices and aromatic herbs, which allows you to create in a few minutes typical dishes of the Italian tradition. The
speed of preparation and the simplicity of realization and conservation mean that the product is immediately
appreciated by the market, not only in Italy.

The experience in foreign markets and the needs of the main importers pushes the partners to undertake a new, very ambitious project: to spread the typical products of our territory around the world, something different from the one already present. The idea is to "exploit" their experience and skills to create products that would bring the flavors and aromas of the past to the customers' tables, respecting the tradition, quality and genuineness of the products, thus the project was born. “The rediscovery of flavors”, a study that lasted several years that gave birth to the line
(business unit) “Italian Gastronomic Specialties”. With the collaboration of expert technologists, ad hoc recipes are developed for each individual product, with the aim of reproducing the same products that were used on the tables of our grandparents. All stages are carefully monitored so that only products that meet all the required standards are packaged and offered to the market: the selection of the lands and agreements with small local farmers are the first step to bring only the best products to our customers' tables. Respect for the seasonality of the products and the territory have guided the project from the very beginning.Today Fantasia Napoletana is present in more than 10 countries including Germany, France, USA, England, South Korea, Greece, etc., additionally to the Italian market, where there are customers of high standing both in the largescale distribution (Coop, Carrefour, etc.) and in the normal trade and Ho.re.ca (Campania excellences, F.lli la bufala, etc.) Fantasia Napoletana presents three different lines of products, including the range of products that are specifically developed for the catering trade:

A. Italian gastronomic specialities
It is the line of typical 100% Made in Italy specialties: With the collaboration of expert technologists, ad hoc recipes are developed for each individual product, with the aim of reproducing the same products that were used on the tables of our grandparents. All stages are carefully monitored so that only products that meet all the required standards are packaged and offered to the market: the selection of the lands and agreements with small local farmers are the first step to bring only the best products to our customers' tables. Respect for the seasonality of the products and the territory have guided the project from the very beginning. Piennolo tomatoes from Vesuvius DOP; Preserves in Oil: Dried tomatoes; Yellow tomatoes; Neapolitan Friarielli; Peppers; Eggplant; Grilled fennel; Grilled mushrooms; Mixed Peppers and Eggplants; Endive; Zucchini; Artichokes; Flavored oils (extra virgin olive oil from the Sorrento Peninsula); Vesuvius honey produced from apiaries located in the
heart of the Vesuvius National Park, with artisanal methods: Acacia, Orange, Wood, Chestnut, Hazelnuts / Nuts / Almonds in chestnut honey; Marmalades of Sorrento IGP lemons, of oranges, of mandarins;

B. Mixes for Italian pasta
A selection of spices, aromas, herbs and dehydrated vegetables that are carefully combined to create mixes that allow traditional Italian dishes to be brought to our customers' tables in a few minutes. The speed of preparation and the simplicity of realization and conservation make the product ideal for those who do not have much time to do without giving up good food.

C. Spices, Aromas and Dried Porcini Mushrooms
A selection of aromas, spices and herbs from all over the world. Only the best products, after rigorous checks, are carefully selected and packaged in the laboratory located in the province of Naples. The range is enriched with a selection of spices and herbs grown and processed in Italy. Attention to the entire process allows us to bring the scents of our land to the tables of consumers
The range also includes dried porcini mushrooms harvested in the woods of the Balkan peninsula, processed in Italy and strictly hand-packed by expert personnel, in order to package only the selected leaves. The final result can be easily verified by consumers thanks to the fully transparent bags. A wide range with over 40 types of high quality spice and herb aromas, including: White, black, green and pink pepper; Chilli, Rosemary, Sage, Coriander, Yellow Mustard, Sesame, Thyme, Ginger, Saffron and Pine Nuts.

Over the years the company has been focusing on the success factors of the business:
1. The Brand: the image of tradition
Our idea of rediscovering the flavors and tastes of Italian typical dishes branded “Fantastia Napoletana” draws from the traditional Italian and Neapolitan cuisine. Innovation, quality and tradition for flavors can all be found in a very simple idea, that of combining the typical creativity from Naples– renowned for the ability of always inventing something new – with traditional flavors.

2. Quality control
“In an increasingly demanding market, producing top quality products is the right path to follow”. These were the words spoken in 1992 by the founder of the company. With this goal in mind, a vendor rating system has been developed. The system aims at assessing and monitoring the performance of our suppliers and the quality of our products.

3. Customer satisfaction
The company has put in place a customer satisfaction system. This system aims at better understanding the expectations of our customers when choosing our products, as well as assessing the way our products are perceived by customers during the sale and after their consumption.

4. Our product range
Our company offers a refined yet varied range of products, ideal for specialized supermarkets, qualified pizzerias and restaurants, and delicatessen shops selling food specialties from all over the world.

5. IT and technology for quality purposes
The company is equipped with state-of-the-art IT systems (WEB, ERP, SEO research) in order to support our customers from Italy and abroad, and to provide an excellent service